When it comes to rooftop solar, there is nothing better than getting a monthly energy bill that is less than $10. As those monthly savings continue year after year, homeowners with solar systems can expect to pay off their initial investment within 5-7 years of their purchase. Once their system is paid off, homeowners unlock extremely cheap power and increase the value of their homes.
Although most solar owners are very happy with their purchase, the trend of owning solar has yet to become mainstream. In fact, only 6% of American homeowners own solar. The lack of solar popularity is due to misinformation and the high price tag of solar panels.
At Blue Raven Solar, we make sure to educate our customers on all the pros and cons of solar as well as clarify any questions or concerns. It is our hope that when a homeowner chooses to go solar with Blue Raven Solar, they can feel confident enough in their purchase to recommend our services to a neighbor, friend, or family member. It might seem strange or awkward to refer a friend to a solar company, but with a few helpful tips, you’ll be ready to recommend solar to just about anyone! Blue Raven also offers $250 for every referral that goes solar with BRS.
How Should I Recommend Solar to a Friend?
For the most part, we tend to shy away from or even forget about recommending a product to a friend or family member. When it comes to solar, many homeowners might refrain from referring a friend because of its intimidating price tag. Luckily, the more we enjoy a product, the more likely we are to recommend it to a friend.
If you love your solar panels, here are a variety of ways to bring it up in a conversation:
1. The New Install Approach
One of the biggest marketing advantages of solar is that it is installed on the outside of the house. With new black panels spanning across your roof, neighbors and friends can quickly become curious and want to know “why” you decided to go solar. This provides the perfect opportunity for solar owners to highlight the variety of solar benefits that are hard to pass up. Oftentimes, your neighbors will even approach you to ask more questions.
When a neighbor, friend, or family member comes to you to ask questions, the best thing you can do is tell them why you’re loving your new system and recommend that they get a free quote for their house.
2. The Power Bill Approach
One of the main benefits of going solar is that the homeowner begins to own their energy. Rather than having to pay a utility company for the energy they use at a price that they cannot control, solar owners can generate all of the power that they need, and in some cases even build up a surplus that can be used in the future or sold back to a utility company at a specific rate.
What homeowner doesn’t want to control the cost of their electric bill? By simply asking a friend or a neighbor if they’re tired of paying a high electricity bill, you can create the perfect opportunity to present solar.
To lead them into an effective conversation, you can ask, “Have you ever considered solar?” By asking this simple question, you’ll be able to better understand their thoughts on solar and if it’s even worth having a conversation with them. If your questions and experience pique their interest, then you can recommend that they talk to a solar specialist from Blue Raven Solar. Reassure them that the process is 100% free and that there are no risks and no annoying sales pitches.
3. The Electric Car Approach
With almost every brand of automobile releasing a new all electric vehicle (EV), electric cars are becoming increasingly common in America. They also provide the perfect opportunity to recommend solar – owning an electric car means having to pay a higher monthly electricity bill. With that in mind, solar would be the perfect investment for an EV owner.
Like their vehicle, solar is sustainable, and it allows them to avoid one of the biggest downsides of having an electric vehicle. The best way to strike a conversation about solar with an EV owner is to ask how they have liked their new car. If they give a positive response, it is more than likely that they will be interested in solar, and they will naturally have more questions about your experience. This sets them up to be the perfect solar customer, and it’s almost guaranteed that they will be willing to get a free solar quote!
4. The Eco-Friendly Approach
Another approach to strike up a conversation about solar is to talk about its impact on the environment. The average residential solar system will offset energy produced by burning over 80 tons of coal or 175 tons of carbon dioxide in its lifetime. The energy generated is also equivalent to planting 4000 trees. These eye-opening and impactful statistics can make any homeowner rethink their impact on the environment.
You can also talk about how Blue Raven Solar has developed a partnership with GivePower Foundation, which builds solar-powered desalination water farms that produce up to 70,000 liters of clean water per day for communities in areas that do not have access to clean water. With every Blue Raven installation, we give $20 to GivePower, which provides one person with access to clean water for at least 20 years.
By highlighting the environmental benefits of going solar, your neighbors and friends will be more than willing to see if solar is right for them.
Why Should I Recommend Solar to a Friend?
Now that you have a variety of new ways to bring up solar in a conversation, you might be wondering: Well what’s in it for me? If helping out a friend or family member isn’t enough to convince you to promote solar, we’ve created a referral reward program that will give you $250 for every friend that goes solar with Blue Raven.
There is no limit to how many friends you can refer or rewards that you can receive!
To make the referral process as simple as possible, we’ve created a web page that includes all the details of the referral program and a space to enter the contact information of anyone you want to refer:
If you prefer to call in and talk to one of our solar specialists about a specific referral, you can call us at (855)-826-4948.
Blue Raven Solar Needs Your Help!
Blue Raven Solar cherishes each and every one of our customers and values their opinions, recommendations, and solar systems. From your first conversation with our company to the day of your installation and forever after, you are a part of the Blue Raven Solar Family! With that in mind, we know that there is no one better to highlight the advantages of solar than someone’s next-door neighbor, friend or family member.
Join Blue Raven and help your neighbors, friends, and family make the switch to solar saving them thousands in energy costs as well as making a positive impact on the environment!