Value 3A: Gather Data to Make Decisions

One male and one female, coworkers, evaluating data on a computer monitor

By Ben Peterson, Former CEO

At Blue Raven Solar, we have three values. They each play a role in our process steps and influence our entire organization so our mission statement is achieved. The mission helps us remember why we work hard at what we do, and these values help us stay focused on succeeding.  


Those values are:


  1. Develop a High-Trust Culture
  2. Be Efficient
  3. Continuously Improve


Each value is accompanied by four statements capturing what living this value means for us.

Our third value, “Continuously Improve,” means four things for us:

3A: Gather data to make decisions 

Follow the Blue Raven six-step problem solving approach 

Try new things and fail quickly 

Be go-getters 

One male and one female, coworkers, evaluating data on a computer monitor

Stepping into Value 3, our topic: gather data to make decisions. 


On a regular basis, someone at Blue Raven Solar will recommend changing a process without first understanding the “current state.” I occasionally fall into the same trap. We are quick to jump to solutions without first fully understanding problems and their root causes. Gathering data must be the first step in any improvement initiative. 


When COVID-19 is written about in the coming years, the lack of reliable data and its impact on decision-making will certainly feature prominently in the After-Action Report. Sadly, leaders in the United States and elsewhere had to make important decisions without a reliable numerator (how many people have died) and denominator (how many people have been infected). While conservatism was prudent to prevent avoidable death, COVID-19 certainly served as an instructive case study on how gathering accurate data is essential to good decision making. 

Organizational Changes Because Data was Gathered

At Blue Raven Solar, gathering data has helped us make employees’ and customers’ lives better, improve workplace processes, make informed and strategic decisions, find solutions to problems, and reach our goals as individuals, teams, and as a business. Every four weeks, we send out an anonymous survey to our employees to receive feedback on team morale, company culture, leadership performance, productivity, and more.  


We are grateful to our employees for providing insight and this specific feedback. There have been many decisions made at Blue Raven Solar because we first took the time to gather data. 

Two employees meeting together and discussing paperwork during a meeting

Employee Feedback and Thoughts on Value 3A

We asked employees how they experience value 3A at Blue Raven Solar. Knowing our team members live these values and use them as their first guide is reassuring. I know we have a team that will do everything they can to work towards and achieve our mission.


In the vein of Value 3A, we use their input to know how well the values are being upheld in day-to-day operations and to decide if we need to make organizational, process, or structural changes. Here are some of the responses:

Numbers don’t lie. When we collect data to push a change it has concrete evidence that it can be beneficial.

Behind every decision made at Blue Raven Solar, there is data to support it. It is important to know why something was or was not successful and what we can change in the future or do better. Data-informed decisions lead to fewer mistakes and failure.

The work processes here at the Raven are very detail-oriented so it is vital that we know what we are doing before we make a decision. I have seen it exemplified here with leaders as they make decisions.

This is a huge thing for me, and I believe every decision needs to have data to back up why or what we are doing. I do this on a daily basis and make sure the decisions I make are data-driven.

The Barometer shows our growth through data collection and helps everyone have an understanding of what and why we are making needed changes.

We are able to communicate with others to see if our data is right before taking that to the customer.

Every morning before our huddle we go over the previous days and weeks efforts in order to set our goal and course for the current day.

More recently, as people come to ask me questions or give me a case, they always come prepared with the necessary information before we proceed or come to a conclusion.

Three employees collabrating together, while two work on their computers

When customers call in about low production, we take into consideration their estimated amount and how much they have produced in comparison. This process helps us decide if it is a low production inquiry or a work order.

A conclusion could never be reached here without gathering data. It is the lifeblood of decisions here at the Raven.

The proposals team cannot really make any decisions without sufficient data. People on the sales team sometimes have to work above and beyond to give the proposals team the data we require to do our job. It is quite amazing.

Site surveys are critical to gathering data about specific jobs to determine installation methods and qualify them structurally and electrically.

From the customer operations side of things, every adjustment that we make to the system we run is purely based on the data of what is going on with the customers. We push ourselves to make everything (within reason) a numeric measurement so that we can constantly improve ourselves and that process.

I think that in the manager calls of which I am a part, the presentations and statistics used are effective in helping us better our processes. I also enjoy when we use sales psychology data in order to inform our methods.

I feel like our leaders in the sales development department are always doing that. Gathering data and then determining which path to take.

In the design department, we always try to have as much information as possible to move forward with designs and permit packs. We look through the entire site survey when making final designs and again at permit packs to make sure we have everything we need to make quality designs and decisions.

Three employees, gathered around a conference table with laptops and notebooks talking to one another

Experience the Blue Raven Solar Difference

Our mission is to make homeowners’ lives better by reducing their energy bills, by increasing their reliance on clean and abundant renewable energy, and by providing a world-class customer experience through a reliable sales process and a speedy, high-quality installation.  


Armed with this mission and the values that go along with it, we believe Blue Raven Solar rises above other solar companies. We work hard to deliver the highest quality services to our customers while keeping a great workplace culture.  


According to data we continually gather like customer and team member reviews, our monthly barometer survey, and regular check-ins between team members and their managers, Blue Raven Solar has momentum to see growth. Building off of value 1 and value 2, we believe through value 3, we are making homeowner’s and potential solar owner’s experiences with solar better and better.  


Do you want to know what the Blue Raven Solar mission and values look?  


Request a free quote from one of our solar experts and power your home with the future of energy! 

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