Our Mission

The customer experience separates Blue Raven Solar from the rest of the solar energy industry. 

The Blue Raven Solar Company Mission

Our mission is to make homeowners’ lives better by reducing their energy bills, by increasing their reliance on clean and abundant renewable energy, and by providing a world-class customer experience through a reliable sales process and a speedy, high-quality installation.

We’ve grown from three to over 1,300 team members and become a top solar company in seven years.

A Letter from Our CEO, Ben Peterson

“To all homeowners considering going solar:


Before making a buying decision, I often ask myself whether I can trust the organization that makes the product I’m considering. Sometimes I don’t know the answer, so I examine the product or I ask friends or I read reviews to get a signal and help me make a decision.


For most homes, owning a solar system makes economic sense. Solar is one of the few products that’s not asking for “share” of your wallet. On the contrary, going solar asks for your permission to put more money in your wallet. Think about that for a minute. By going solar you not only save money from day 1, but you also reduce risk by locking in a lower fixed solar payment instead of paying variable and increasing rates to your utility provider. If you own the system, you’re also building equity value in your home. Plus it’s among the most effective ways you can make a positive impact on the environment over your lifetime. Going solar just makes sense.


But should you choose Blue Raven Solar? Yes I’m biased. And yes, you should choose Blue Raven Solar. The reason is simple: our first company value is “Develop a High Trust Culture.” We do this by keeping commitments to homeowners, employees, and partners. We do what we say. Aside from our installation quality, our positive track record over thousands of installations, our value-based pricing, our best-in-class equipment, our warranties, our hassle-free process or our customer service – when you choose Blue Raven Solar you have chosen a company whose first value is based on trust. If something goes wrong, we will make it right. That’s why you should go solar with us. We are a company you can trust. And when it comes to your home, you only want to partner with people you can trust.”


Ben Peterson comes from a background in management and management consulting at McMaster-Carr Supply Company and McKinsey & Co. He graduated from Stanford University with honors and earned his MBA from Harvard Business School as a Baker Scholar.


Ben is a passionate evangelist for the core values of Blue Raven Solar: developing a high trust culture, being efficient, and continuously improving. What Ben loves most about working in the solar energy industry is the financial impact it provides to customers and the environmental impact it provides for the planet. A lover of the great outdoors, when he’s not at work, you can often find Ben riding a bicycle.

“Keep commitments to homeowners, employees, sales reps, installers, vendors, technicians, and investors.”


— Blue Raven Solar Company Value 

Our primary goal will always be to take care of our customers.

We started this company with the goal of making solar energy accessible and affordable for the average homeowner, and that’s exactly what we intend to do. We want to continue providing you (the customer), with energy that protects the environment, saves you money, and improves the value of your home.

Mecham Family, Utah, USA, Installed August 2015

See What Blue Raven Solar can do for you

Download our free Going Solar The Blue Raven Way eBook. Ready to go Solar? Great! Now learn what sets Blue Raven Solar apart with this free eBook. You'll understand why we're America's top-rated solar installer according to SolarReviews.co. Download Free eBook.
Download our free eBook: A Buyer's Guide to Going Solar. Want to be solar smart? This free eBook covers the basics to help you make an informed decision - from understanding the cost benefits to determining if solar is right for you. Download Free eBook.
Download our free installation process infographic | From initial consultation to system activation, a lot goes into a solar installation (luckily, we do most of it for you). This simple infographic breaks it down step by step.